Privacy Policy

Liberty Jackets respects your privacy. This policy explains what personal information we collect through libertyjackets.com, why we collect it, who we share it with, and the choices you have. It applies to visitors, account holders, and customers.

1. Information We Collect

Information you give us:

• Identity and contact details — name, billing and shipping address, email address, phone number.

• Order details — items purchased, sizes, custom measurements, order history, and any notes you add to an order.

• Payment details — entered directly into our payment processor's secure form. We receive only a confirmation and a masked reference (such as the last four digits and card type). We never see or store your full card number or CVV.

• Account details — username and encrypted password if you create an account.

• Communications — the content of emails, live chat messages, contact forms, reviews, and any photographs you send us to support a return or exchange request.

Information collected automatically:

• Device and connection data — IP address, browser type and version, operating system, device type, and referring URL.

• Usage data — pages viewed, products browsed, time on site, search terms used on the Site, and click paths.

• Cookies and similar technologies — see Section 6.

2. How We Use Your Information

We use personal information to:

• Process, fulfil, and deliver your orders and take payment;

• Send transactional messages — order confirmations, dispatch and tracking notifications, delivery updates, and return authorizations;

• Respond to your enquiries and provide customer support;

• Verify identity and payment details, and detect and prevent fraud, chargeback abuse, and other misuse;

• Administer accounts, saved addresses, and wishlists;

• Send marketing emails, newsletters, and offers where you have opted in;

• Understand which products and pages perform well, so we can improve our range, sizing guidance, site layout, and customer service;

• Meet our legal, tax, accounting, and regulatory obligations.

3. Legal Bases for Processing

Where required by law, we rely on the following bases: performance of a contract with you (order fulfilment); your consent (marketing emails, non-essential cookies); our legitimate interests (fraud prevention, site improvement, security); and compliance with legal obligations (tax and record-keeping).

4. Who We Share It With

We do not sell your personal information, and we do not rent or trade your details to third parties for their own marketing purposes.

We share information only with service providers who need it to help us run the business, and only for that purpose:

• Payment processors and card networks, to take and secure payment;

• Shipping carriers and customs authorities, to deliver your order and clear it internationally;

• Warehousing, production, and fulfilment partners;

• Email, live chat, and helpdesk platforms;

• Website hosting, security, and analytics providers;

• Professional advisers — accountants, auditors, and lawyers — where necessary.

These providers are bound by contract to protect your information and to use it only on our instructions.

We may also disclose information where we are required to by law, court order, subpoena, or lawful government request; where necessary to establish, exercise, or defend legal claims; to protect the rights, property, or safety of Liberty Jackets, our customers, or the public; or in connection with a merger, acquisition, financing, or sale of business assets, in which case you will be notified.

5. SMS and Text Message Communications

If you opt in to order or marketing text messages, we use your mobile number only for those messages. Mobile numbers collected for SMS are never sold, rented, or shared with third parties for their own marketing. Message and data rates may apply. You can stop messages at any time by replying STOP, or reply HELP for assistance.

6. Cookies and Tracking

We use cookies and similar technologies to keep your cart and session working, remember your preferences, measure site performance, and — with your consent — to deliver relevant advertising. Most browsers let you refuse or delete cookies through their settings. Blocking essential cookies may prevent checkout from working correctly.

Some browsers transmit a "Do Not Track" or Global Privacy Control signal. Where required by law, we treat a Global Privacy Control signal as a valid opt-out request.

7. Data Security

The Site is protected by TLS/SSL encryption, and card data is handled by PCI-DSS compliant processors. We restrict internal access to personal information to staff who need it to do their job, and we review our security practices regularly. No system is completely secure, however, and we cannot guarantee absolute security of information transmitted over the internet.

8. Data Retention

We keep order and transaction records for as long as needed to fulfil the order and then for the period required by tax and accounting law. Marketing contact data is kept until you unsubscribe. Support correspondence is retained for a reasonable period for quality and dispute-resolution purposes, then deleted or anonymized.

9. Your Rights and Choices

Depending on where you live, you may have the right to:

• Request a copy of the personal information we hold about you;

• Correct information that is inaccurate or incomplete;

• Request deletion of your information, subject to our legal retention obligations;

• Opt out of marketing communications at any time;

• Opt out of the "sale" or "sharing" of personal information — note that we do not sell or share personal information as those terms are defined under U.S. state privacy laws;

• Ask us to restrict or object to certain processing;

• Receive your information in a portable format;

• Be free from discrimination for exercising any of these rights.

To exercise any of these rights, or to be removed from our mailing list, email info@libertyjackets.com. We may need to verify your identity before acting on a request. Marketing emails also carry an unsubscribe link in every message.

10. Children's Privacy

The Site is not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with information, contact us and we will delete it.

11. International Transfers

We ship worldwide, and our service providers may process data in countries other than yours, including the United States. Where required, we put appropriate safeguards in place for those transfers.

12. Changes to This Policy

We may update this policy from time to time. The revised version will be posted on this page with a new effective date, and material changes will be highlighted. Continued use of the Site after an update constitutes acceptance of it.